Our Purpose:



We collaborate to create industry-leading open standards that enable industry participants to improve customer experience, reduce transactional friction, and effectively execute their digital strategy.




We are not a nonprofit. We are not an organization of any type.  We are not affiliated with any industry association or group. We are a group of people committed (primarily IT) to improving the IT efficiency in the promotional products industry through collaboration.


The irony of standards is that just calling something a standard doesn’t make it so. In fact, what makes something a standard is the fact that people use it.  There are no fees nor obligations involved in using any of the “standards” and the standards will absolutely evolve as more people begin to use them. 


All “standards” published are designed with the following in mind:

  1. Adoption is guaranteed.  In other words, no standard is published until enough suppliers & distributors agree to implementing it.
  2. Ensure simplicity of implementation matches general technological capabilities of the industry
  3. Delivers value that exceeds any implementation time within the first year
  4. Longevity of each standard to ensure maintenance doesn’t become an issue
  5. Ability of industry service providers to implement to address the needs of smaller firms without IT resources


This concept was originally started by a collaboration between Dale Denham (CIO Geiger) and Irwin Goldstein (Director of Application Development HALO) regarding order status.  Needing a supplier to collaborate with they reached out to Jon Norris (VP Starline) who was also looking to move the industry forward. Most importantly, all 3 were willing to roll up their sleeves and work together to make things happen and put resources behind the work.  Finding other like-minded professionals supported by their organizations proved easier than planned and Eric Shonebarger (CIO, HIT) and Tim Nale (Director IT, BIC) joined the group and worked on the first web service standard.  Launched in 2014, the inventory web service standard made an immediate difference in the organizations and with the success the number of people implementing has grown well beyond the original group.

 More industry IT professionals are joining the effort to improve things and the following firms are actively engaged in collaborating on new & better ways to do business in the industry by contributing time and resources to creating “standards”. 


PromoStandards is founded by the following 10 Companies:

Facilis Group
BIC Graphics
Halo Branded Solutions
Hit Promotional Products


If you are an IT leader at an industry firm and are willing to commit significant time as well as resources to move technology further in the industry, we want to hear from you.  Email This email address is being protected from spambots. You need JavaScript enabled to view it. and include your company affiliation along with any particular industry IT issue you have a passion to contribute to.

For everyone else, enjoy the benefits of the work of those involved.  By adopting the specifications/standards on this site, you will contribute to a healthier industry as well as improving your organizations bottom line.



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